Tuesday, September 9, 2008

How To Earn and Save Money With Finance

Paypal is the dominant payment processor on the internet today. It is hard to go just two sites now without finding someone who accepts this as a form of payment, it has made buying things

dangerously easy! So how do you flip the coin and make money using PayPal?
There are a few different options, let’s look at each in turn:


Blogging:

Blogging is the act of setting up a website with a blog installed on it (or using one of the free versions that host it for you) which enables you to quickly post your thoughts/articles online whenever you want.

The reason this has become so popular is because it takes away almost all of the technical aspects of creating a site (depending how much you want to customise you site). So a blog can now be installed with just a few clicks and then all posts made with a few clicks.

To make money using PayPal and your blog then you can either sell services, like doing reviews for people, maybe writing articles for them, or try affiliate marketing or even selling your own books through the blog. The blog is the way you advertise to people so that as they are drawn to the content on your blog they get to see your adverts for the other items and may buy.

Affiliate marketing:

This is the art of getting people to visit a specific site using your link. You place links on your blog to sites that you want to make money from and get people to click through those links and visit the sites, if they then buy something you get a percentage of that sale.

Most affiliate schemes pay by cheque or direct bank deposit, but paydotcom.com pays straight into your PayPal account!

An ecommerce store:

The barriers to entry on the internet are very low, so anyone can open a store now and start to sell items online without much capital invested.

Pick yourself a niche, find somewhere to get stock from (you could even dropship things where you take payment for an item and then pay another company some of that money and they ship the goods straight to the customer for you), get your website setup and start to get people to it who will hopefully buy something!

If you decide to do this then you can use PayPal as your main method of payment and get instant cash sent to you every time you make a sale.

These are just the top three methods I have touched upon, there are many more ways to make money using PayPal. I have reviewed the top 3 products which teach you exactly how to start making money online, click here to see the reviews.


Sunday, September 7, 2008

20 WAYS TO IMPROVE


A simple yet powerful idea I learned from Earl Nightingale is to grab a blank piece of paper (or a blank computer screen) and brainstorm a list of 20 ways to improve. You can write down anything — ways to increase your income, improve your health, better your relationships, etc. The focus is on generating ideas to make your life better.

I find this usually takes 30-60 minutes, and I like to do it first thing in the morning before breakfast. If you do it every day for a week, you generate 140 ideas. It’s OK to generate more than 20 ideas per session, but 20 is the minimum to shoot for.


The first 10 ideas will usually come quickly. The next 5 take a bit more effort, and the last 5 really force me to think. Most ideas tend to be junk, unworkable for one reason or another, but often it’s idea number 19, 20, or 21 that turns out to be golden. The best ideas are those that are very simple but which have a decent positive impact.


Instead of “20 Ways to Improve,” you can also brainstorm with a more specific intent, like “20 Ways to Generate Extra Income” or “20 Ways to Increase Productivity.” And if you’re an office manager, try having all of your employees generate 20 ideas to improve operations, increase sales, improve morale, etc. One good idea can easily be worth the time investment, not to mention the eye-opening effect of reading everyone’s ideas. Many managers offer small cash bonuses ($5-50) for good ideas that end up being implemented

Friday, September 5, 2008

5 steps to a high Adsense eCPMeCPM

eCPM, or effective cost per thousand impressions, is a figure used to represent how well

monetized your websites is. If your eCPM is $1 that means that your revenue is $1 per 1000

impressions - $1 is a low eCPM. If your eCPM is $60 that means that your revenue is $60 per

1000 impressions - $60 is a high eCPM. For Adsense, eCPM depends on two factors; the CTR

(Click Through Rate) and the CPC (Cost Per Click). In this article I will discuss my 5 step

process to achieving a high eCPM.





Write about high paying topics

The CPC your ad clicks provide depends mainly on the topic you

write about.For example, ads about finance pay far higher than ads about MySpace so if you can

achieve equal traffic to a finance and a MySpace website the finance site will be more profitable,

although MySpace websites may be easier to build traffic to.If you have already created a

website on a specific topic you can still write about high paying topics within your niche. For

example, if you were writing an article on web hosting using the keywords ‘paid web hosting’

will display higher paying ads than the keywords ‘free web hosting’. Small changes like this in

your content can create big changes to your CPC and in turn, your eCPM.


Improve ad placement


CTR)The easiest way to increase CTR is to improve your ad placement

to make your ads more visible. According to the Google Heatmap fr maximum visibility your

ads should be placed front and center, at the top of your main content.


Placing your ads according to the Google Heatmap does have great effect, in my experience the

CTR is generally between 10% and 40%. One page where I place my ads like in the method

above is Free Letterhead Templates which you can see in the following screenshot or by

following the link. As you can see, the ad block is in the middle of the content near to the top and it does convert well.


Decrease bounce rates


Bounce rate is the percentage of visitors who leave without visiting more than one page of your

site, so they reach a single page then bounce away from your site without reading more. If your

bounce rate is high then your visitors are likely closing the browser window or tab holding your

website, if this is the case they aren’t clicking ads! Decreasing your website’s bounce rate will

increase your CTR and eCPM. The bounce rate does get skewed depending on your traffic

sources though, for example, search engine visitors bounce less than StumbleUpon visitors. Here is some bounce rates to target -

Sales page: 75%

Article website: 50%

Wallpaper website: 25%


focus on targeted traffic

I just
mentioned that search engine visitors bounce less than StumbleUpon visitors, well they also

click more ads! A huge spike of traffic from social bookmarking websites can be nice but if you

want to achieve a high eCPM you should focus on building search engine traffic or traffic from

related websites. The reason StumbleUpon visitors bounce a lot and don’t click ads is because

they are not very interested in your content, whereas a visitor coming from Google searched for

exactly what you are offering them so they are less likely to immediately leave and more likely

to click ads (or make a purchase).


Avoid being smart priced


If you send mostly rubbish traffic who don’t convert to sales for the

Adwords advertisers your Adsense account can be smart priced, which means that your CPC

drops dramatically to increase the advertisers’ ROI. Luckily, avoiding smart pricing is not

difficult, just make sure not to trick your visitors into clicking and stay within the Google terms

of service, such as not asking people to click your ads.If you complete the 5 steps I listed above

you should now be looking at a CTR between 10% and 50% and an eCPM above $10. Now all you need is traffic and you will be earning a nice income.

Popularity: 19% [?]

Thursday, September 4, 2008

How to Promote Your Blog

The question has been asked more times then I care to count: “How do I promote my blog?”


My answer: “One post at a time…”


It’s not sexy, it’s not a quick fix, it’s not a secret URL that you submit to and the rest is done for

you. I’m sorry - I have no secrets for you - I wish that I did. The only way that I know how to

make your blog a success is “one post at a time”. I will say that I think there’s more to this

answer than meets the eye. The answer actually consists of two parts – that’s what we’ll look at in this article.

Part 1. - Content Is King, Really?


Give people what they want and do it consistently. You do that and people will visit you – and – continue to visit you.

When the “How do I promote my blog” question is asked in forums it usually doesn’t take long

for someone to reply with, “Content is king.” Really? Is content king? All websites have content

- even the
dancing hamsters is content. I would submit to you that giving people what they

want is truly king. If that be content, then have relevant content. If it’s driving directions, then

give good directions. If it’s discount prices on jewelry, then have quality jewelry at low prices. If

it’s nude pictures of Jennifer Love Hewitt then she best not be wearing clothes. And if people

want to see dancing hamsters, then give it to them - give the people what they want.

There’s a reason your visitors came to your site. Are you fulfilling their expectations? If people

visit your blog one day and you’re talking about PHP coding techniques but the next time they

visit your blog you are reviewing the movie you saw over the weekend, you may find yourself

having a hard time building a steady core of followers.

It’s not that you can’t do that with your blog; you can. That’s exactly what I do with my personal

blog. I blog about anything I feel like blogging about: movies, music, Jennifer Love Hewitt,

whatever. The problem is that blogs like that have no niche to fill. With no niche you have no

target audience. That’s ok, if you don’t want expansive audience.

Give people what they want and do it consistently. Being a one-hit-wonder in a band or in

blogging is not a good thing. I take that back, being a one-hit-wonder in a band can still make you

millions these days, but in blogging it’s no good. Try and have quality content on a regular basis.

It doesn’t have to be daily, just on a regular basis. You may decide to post once a week or twice a

week, whatever, just be consistent. If you post three times a week for a month then that’s what your audience will come to expect.

I would encourage you to post quality over quantity. Don’t post just for the sake of posting. If

everybody else has covered the unveiling of Apple’s iPhone then you may want to let it go. Ask

yourself, “What can I bring to the table?” If you can take an angle that you feel hasn’t been

covered then by all means, continue, but if you are just going to post a “me too” post, skip it.

Give people what they want and do it consistently. You do that and people will visit you – and – continue to visit you.

Part 2. – One Post at a Time

It also needs to be said that if you are going to comment for the sole purpose of trying to appease the search engines, you can skip it.

“One post at a time…” I never said that the post had to be on your own blog! Get out there and

visit other people’s blogs. Be friendly and comment. I visit about half a dozen blogs a day, I

usually comment about four times a day. Again, don’t just post for the sake of posting, have something to say.

If you’re just going to post something like, “Hello, nice blog, please visit my blog”, then skip it.

Try and contribute something to the conversation at hand. If you can’t do that, then maybe you should not be in the business of blogging.

Also, commenting on other blogs is a great way to sharpen your blogging tongue. I often find

myself returning to my own blog spurred on by something I read on another blog. I will often

comment and then expand upon my comment back in a new post on my own blog.

It also needs to be said that if you are going to comment for the sole purpose of trying to appease

the search engines, you can skip it. Most blogs add the no-follow tag to links there by

neutralizing the value of the link to the search engines. So once again, bring something to the
table.

There’s no quick fix for promoting your blog. It takes work, good old fashioned blue-collar work.

If you like your blog’s topic enough then there’s a good chance you won’t mind putting in the

time and it won’t feel like work at all. Making a successful blog starts with one post at a time.

Sunday, August 31, 2008

Promoting Your Blog

This is in no way a science or guarantee; it's simply a few suggestions with which many bloggers have found success.

Set your blog to Send Pings.
When
this setting is activated, your blog will be included in various "recently updated" lists on the web as well as other blog-related services.

Activate Your Navbar.
Do this and you might start to see the effects right away! One of the features on the
Blogger Navbar is a button called NextBlog - click it to visit the next Navbar-enabled blog.

Install Email This Post.
If you use
Email This Post on your blog, people will be able to forward your posts to friends. This may not have an immediate impact on your site stats but it enables others to publicize your blog for you.

Turn on Post Pages.
By publishing every post as its very own web page with
Post Pages, you ensure that your entries are way more link-able and more attractive to search engines.

Turn on your site feed. When people subscribe to your
site feed in their newsreaders, they're very likely going to read your post.

Add your blog to Blogger's listings.
When you
add your blog to our listings it shows up in Nextblog, Recently Updated, and other places. It's like opting-in to traffic.

Write quality content and do it well.
If your "style" is bad writing, worse grammar, no punctuation, and an ugly design, that might be okay for a niche crowd. But the idea here is to achieve mass appeal, so fix yourself up a bit.

regular updates.
Simple: the more you blog, the more traffic you'll get.

Think of your audience.
A good way to build an audience is to speak to one in particular. When you keep your audience in mind, your writing gains focus. Focus goes a long way toward repeat visitors.

Keep search engines in mind.
There are a few things you can do to make your blog more search engine friendly. Use
post titles and post page archiving. This will automatically give each of your post pages an intelligent name based on the title of your post. Also, try to be descriptive when you blog. A well crafted post about something very specific can end up very near the top results of a search.

Keep your posts and paragraphs short.
Strive for succinct posts that pump pertinent new information into the blogosphere and move on. Keep it short and sweet so visitors can pop in, read up, and click on.

Put your blog URL in your email signature.
Think of how many forwarded emails you've seen in your day, and just imagine the possibilities.
Sumbit your address to blog search sites and directories. People look for blog content at
Technorati every day, are you on their list? You should be. Submit your blog's url to Technorati, Daypop, Blogdex, Popdex, and any other site of that ilk you come across.
Link to other blogs. Links are the currency of the blogosphere and it takes money to make money so start linking.

Install a blogroll.
It's a very simple yet effective social networking scheme and it has the same result as a simple link if not stronger: traffic! So if you don't have one yet, sign up for a
blogroll and get that link-list going.

Be an active commenter.
This is in the same vein as linking. Most comment systems also provide a way for you to leave a link back to your blog which begs a visit at the very least. So if you feel inspired, leave a comment or two in your blog travels. It behooves you.

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